Mink Machine

Live streaming of the Apple event

Tonight was the Apple’s Fall Music Event, broad-casted live from San Francisco on the web. We watched it in the office on a Mac, since the new cool HTTP streaming is so far only available for Mac OS X 10.6 running Safari. The obvious choice of food were Big Macs (I would have asked for a Big Mac Mini if the burgers weren’t so small to begin with).

Steve Jobs demonstrated the new iPod nano with touch screen, iOS 4.2 as well as iTunes 10 with their new social media thing called Ping (they obviously don’t have Spotify over there, so we Swedes weren’t all that impressed). I really liked the iPod Touch with FaceTime, so you can do video calls by WiFi without owning a phone or a computer. The “one more thing” ending the show was Apple TV, a home entertainment box capable of streaming video from a multitude of sources.

But the thing I liked the most was the actual live broadcast. Even though the technology used, HTTP streaming, is an open standard, it’s currently requiring a specific software platform and version. But I still find it fascinating that such a thing can be send across the Atlantic so seamlessly. There were a few glitches, but the video and audio quality was great.

I believe this was the first time since July 2002 that Apple broad-casted this kind of event live. Back then there were 50 000 viewers using QuickTime to see Steve deliver his keynote. I suspect the number was somewhat higher tonight.

And Steve waved hello to Woz who was sitting in the audience. Such things can warm any cold heart out there.

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