Mink Machine

In the eyes of Google all sites are created equal

Some time ago a bunch of newspapers demanded to get a higher search rank from Google. The reason was that they didn’t master even the simplest of SEO (search engine optimization) skills and thus wanted to be given a free-ride in pagerank. Nice try, insert coin.

Now the New York Times has gone and demonstrated once more that they lack that basic technical competence. Their goal was to merge the International Herald Tribune website into New York Times. Unfortunately they failed miserably with regards to SEO and reduced 993 000 Google hits on IHT to one.

One.

Not all too brilliant work if you ask me. The reason behind this epic fail was that they redirected all IHT content to the start page of NYT, making the hits collapsed together by Google.

In time Google will index the articles at their new destination, but they will lose their old Google juice.

Note that this is not a bash specifically aimed at New York Times. I simply use their case as one example among many of what the consequences may be. When you create information on the web, there are a lot of things to consider. Since a majority of visitors often come from search engines (Google), it’s suicide to skip the SEO part of the development process.

Comments

No comments yet.

Post a comment

Your email address will not be published. Required fields are marked *

Featured stories

Eating my way through Basque country

"Not too bad to wash it all down with a local Txakoli, the young white wine typical of the Basque country."

Historic locations in Gothenburg

"Hundreds of houses were quickly build, but unfortunately all of it was burned to the ground in 1611 by Danish forces."

Aliens in Nevada and New Mexico

"We turned around and went down another dirt road, past countless Joshua trees until our car was covered in dirt and we finally arrived at the Front Gate of Area 51."

Conquering Machu Picchu

"A life-long dream came true this morning, as I stood upon the mountain looking down at Machu Picchu. I felt like some strange mix between Indiana Jones and a small boy, gazing down upon the final treasure of the Incas."

Memories of Skye

"The countryside is charming and some places even have coffee."

The lakes of Lombardy

"The town of Como, largest settlement around Lake Como, attracts a lot of people with big wallets. But I preferred to take the funicular up the mountain to the Brunate region, where you get a much better view of the lake."