Google adds more caffeine

Google has just updated their indexing machine, calling the new system Caffeine. To honor its name, the index is refreshed much faster than before. Or should I say more often, since the word fast is a bit relative when it comes to Google.

Caffeine processes over 100 000 pages in parallel each second, adding over 100 000 gigabytes of data to the index each day. An index that is already over 100 million gigabytes large. It’s fully understandable that this operation exceeds the time of a short coffee break.

Another kind of caffeine.

However the improved indexing speed does have some implications. What does this mean for SEO hijackers who infest web sites every day to improve their ranking?

The fast index also makes it more important than ever to think first before publishing anything on the web, because once your stuff gets into the index it will likely stay there for a while.