Mink Machine

Google is crawling Flash

Flash and similar techniques have always been a problem when it comes to search engine optimization, since the robots don’t know how to index the binary files. Google recently announced that their search algorithm has been expanded to use Adobe’s searchable library, enabling a crude form of Flash indexing.

Google’s search algorithm is a more well-kept secret than the recipe for Coca-Cola, but there are a few technical notes available on the subject.

However, don’t see this as a sign from above that creating full sites in Flash is a good idea. There are still a lot of issues connected to Flash abuse. Sites can very easily become totally inaccessible. JavaScript-dependent Flash techniques such as SWFObject cannot be indexed. There is no semantic difference in Flash content. And so on. And so on. As always, proceed with caution if you are using Flash.

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