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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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Greetings from Moldova

Greetings from Moldova

"But Chisinau is an unexpected gem in the wilderness. Even though Moldova is one of the poorest countries in Europe, the capital has its fair share of impressive buildings and post-Soviet architecture."
I still love you, New York

I still love you, New York

"Now I’m back and our roles are somewhat reversed. Like River Song and the Doctor, we meet again under different circumstances."
A journey through Iran

A journey through Iran

"I woke up freezing on a Persian rug with aching back. Behind a corner I saw the damned rooster that kept me awake during many hours."
Conquering Machu Picchu

Conquering Machu Picchu

"A life-long dream came true this morning, as I stood upon the mountain looking down at Machu Picchu. I felt like some strange mix between Indiana Jones and a small boy, gazing down upon the final treasure of the Incas."
Having champagne in Champagne

Having champagne in Champagne

"We roamed the damp and chilly tunnels and stumbled upon a large barrel delivered by Napoleon himself."
Bunker safari

Bunker safari

"The area contains 54 excavated bunkers along with gun emplacements, scattered around the town’s most visible landmark."

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