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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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Good morning Montenegro

"One would almost think that all this secrecy was made on purpose to keep the hordes of tourists away. Let them all perish in the crowds of Dubrovnik while the people of Montenegro can enjoy their beautiful country on their own. Or something like that."

Memories of Skye

"The countryside is charming and some places even have coffee."

Roaming through Banff

"Even though the main town is surrounded by mountains with names such as Sulphur Mountain, it is as far away from Mordor as one could imagine."

Wazzup in Vaduz

"Vaduz Castle is overlooking the town from a hill, a short walk from the center. It’s really a postcard view with the alps in the background, which I’m sure the prince enjoys as he sips his morning coffee while towering above his loyal subjects."

Conquering Machu Picchu

"A life-long dream came true this morning, as I stood upon the mountain looking down at Machu Picchu. I felt like some strange mix between Indiana Jones and a small boy, gazing down upon the final treasure of the Incas."

Exploring Chernobyl

"But unlike the movie Chernobyl Diaries, we didn’t find anybody there. Nature had reclaimed the area and the silence was deafening."

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