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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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I still love you, New York

I still love you, New York

"Now I’m back and our roles are somewhat reversed. Like River Song and the Doctor, we meet again under different circumstances."
Reliving history in Washington D.C.

Reliving history in Washington D.C.

"As I entered the heavily guarded Rotunda in the center, some of the most famous documents in the world laid before me."
Eating my way through Basque country

Eating my way through Basque country

"Not too bad to wash it all down with a local Txakoli, the young white wine typical of the Basque country."
The dark days of Sarajevo

The dark days of Sarajevo

"The city survived on the edge of annihilation and has started to recover, but the stone walls still seem to cry out in lament of all the horrible things they have seen."
Aliens in Nevada and New Mexico

Aliens in Nevada and New Mexico

"We turned around and went down another dirt road, past countless Joshua trees until our car was covered in dirt and we finally arrived at the Front Gate of Area 51."
Roaming the cobblestones of Istanbul

Roaming the cobblestones of Istanbul

"Inside the church there are still traces of rune inscriptions made during the Viking age by Varangians, an elite guard made up of Scandinavian immigrant warriors."

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