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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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The dark days of Sarajevo

"The city survived on the edge of annihilation and has started to recover, but the stone walls still seem to cry out in lament of all the horrible things they have seen."

Conquering Machu Picchu

"A life-long dream came true this morning, as I stood upon the mountain looking down at Machu Picchu. I felt like some strange mix between Indiana Jones and a small boy, gazing down upon the final treasure of the Incas."

The streets of Paris

"One of the advantages of repeated visits to a place is the leisure pace of awe and discovery while drifting slowly down the worn streets of the French capital."

Roaming in Valletta

"I passed the statue of Jean de Valette, the 49th Grand Master who laid the foundation stone to Valletta in 1566, to gaze at the golden interior of St. John’s Co-Cathedral, where he is buried in the crypt."

Memories of Skye

"The countryside is charming and some places even have coffee."

Vineyards of southern France

"Not far from Sauternes is the village of Saint-Émilion, also a famous wine region but what got me hooked was their impressive limestone caves."

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