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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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Memories of Skye

"The countryside is charming and some places even have coffee."

On the Trans-Siberian

"Since the toilets were locked during the seven hour stop, we had to bribe the provodnitsas to use the facilities. Then came the Mongols."

Road trip across the American Southwest

"We drove along Route 6, Route 66 and Route 666. If there was a Route 6666, we must have missed that turn."

A journey through Iran

"I woke up freezing on a Persian rug with aching back. Behind a corner I saw the damned rooster that kept me awake during many hours."

Alone in Kyoto

"I tried my best to sneak across the building, but the floor revealed me each time. I suppose I would make a lousy ninja."

Roaming through Banff

"Even though the main town is surrounded by mountains with names such as Sulphur Mountain, it is as far away from Mordor as one could imagine."

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