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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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Memories of Skye

"The countryside is charming and some places even have coffee."

Exploring Chernobyl

"The soundtrack of the day was Radioactivity by Kraftwerk, as we rolled into Chernobyl this morning."

The sound of Salzburg

"It is based on the true story of Maria von Trapp, even though I suspect she didn’t go singing alone in the mountain ranges."

On the Trans-Siberian

"Since the toilets were locked during the seven hour stop, we had to bribe the provodnitsas to use the facilities. Then came the Mongols."

Getting lost in Yazd

"Navigating on random while surrounded by staring old men, pointing their crooked fingers at the Godzilla Viking in surprise. It feels like I’m walking around in Mos Eisley."

Aliens in Nevada and New Mexico

"We turned around and went down another dirt road, past countless Joshua trees until our car was covered in dirt and we finally arrived at the Front Gate of Area 51."

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