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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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Vineyards of southern France

Vineyards of southern France

"Not far from Sauternes is the village of Saint-Émilion, also a famous wine region but what got me hooked was their impressive limestone caves."
Greetings from Moldova

Greetings from Moldova

"But Chisinau is an unexpected gem in the wilderness. Even though Moldova is one of the poorest countries in Europe, the capital has its fair share of impressive buildings and post-Soviet architecture."
Roaming in Valletta

Roaming in Valletta

"I passed the statue of Jean de Valette, the 49th Grand Master who laid the foundation stone to Valletta in 1566, to gaze at the golden interior of St. John’s Co-Cathedral, where he is buried in the crypt."
Getting lost in Yazd

Getting lost in Yazd

"Navigating on random while surrounded by staring old men, pointing their crooked fingers at the Godzilla Viking in surprise. It feels like I’m walking around in Mos Eisley."
Roaming the cobblestones of Istanbul

Roaming the cobblestones of Istanbul

"Inside the church there are still traces of rune inscriptions made during the Viking age by Varangians, an elite guard made up of Scandinavian immigrant warriors."
Alone in Kyoto

Alone in Kyoto

"I tried my best to sneak across the building, but the floor revealed me each time. I suppose I would make a lousy ninja."

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