Starbucks now established in Sweden
A few days ago Sweden’s first Starbucks opened in Terminal 5 at Arlanda airport, Stockholm. I guess it was just a matter of time. The reason why it took such a long time is likely the fact that Sweden often offers excellent coffee. Even classic brewed coffee is decently black, unlike the American counterpart which more resemble a jug of dishwater.
Although I’m not really leaping with joy, since Starbucks often feel overpriced and the experience is totally identical regardless of country. But I must confess that I’ve actually had some nice Starbucks experiences over the years. My first drink on Japanese soil was a Starbucks coffee, blasphemy but true. Once enjoyed several flat whites in Wellington. Gingerbread coffee during Christmas time in Sydney, pumpkin spice latte in hot Qingdao as well as a cool Frappuccino in downtown Boston and sunny Barcelona. And so on.