I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.
Sessions in Seville
"I end my journey in front of the tomb of Columbus, located inside the world’s largest Gothic cathedral."
Having champagne in Champagne
"We roamed the damp and chilly tunnels and stumbled upon a large barrel delivered by Napoleon himself."
Getting lost in Yazd
"Navigating on random while surrounded by staring old men, pointing their crooked fingers at the Godzilla Viking in surprise. It feels like I’m walking around in Mos Eisley."
The fairytale castles of Sintra
"The Portuguese town of Sintra is famous for many beautiful castles. Palácio Nacional da Pena is arguably the most stunning of the lot. "
A journey through Iran
"I woke up freezing on a Persian rug with aching back. Behind a corner I saw the damned rooster that kept me awake during many hours."
Roaming through Banff
"Even though the main town is surrounded by mountains with names such as Sulphur Mountain, it is as far away from Mordor as one could imagine."