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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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Bunker safari

"The area contains 54 excavated bunkers along with gun emplacements, scattered around the town’s most visible landmark."

Wazzup in Vaduz

"Vaduz Castle is overlooking the town from a hill, a short walk from the center. It’s really a postcard view with the alps in the background, which I’m sure the prince enjoys as he sips his morning coffee while towering above his loyal subjects."

A journey through Iran

"I woke up freezing on a Persian rug with aching back. Behind a corner I saw the damned rooster that kept me awake during many hours."

The fairytale castles of Sintra

"The Portuguese town of Sintra is famous for many beautiful castles. Palácio Nacional da Pena is arguably the most stunning of the lot. "

Conquering Machu Picchu

"A life-long dream came true this morning, as I stood upon the mountain looking down at Machu Picchu. I felt like some strange mix between Indiana Jones and a small boy, gazing down upon the final treasure of the Incas."

Having champagne in Champagne

"We roamed the damp and chilly tunnels and stumbled upon a large barrel delivered by Napoleon himself."