I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.
Visions of Singapore
"By extensive use of landfill with sand bought from Indonesia and Cambodia, the bay area has expanded greatly in the last few years and tall buildings pop up everywhere."
Roaming the cobblestones of Istanbul
"Inside the church there are still traces of rune inscriptions made during the Viking age by Varangians, an elite guard made up of Scandinavian immigrant warriors."
Aliens in Nevada and New Mexico
"We turned around and went down another dirt road, past countless Joshua trees until our car was covered in dirt and we finally arrived at the Front Gate of Area 51."
Wazzup in Vaduz
"Vaduz Castle is overlooking the town from a hill, a short walk from the center. It’s really a postcard view with the alps in the background, which I’m sure the prince enjoys as he sips his morning coffee while towering above his loyal subjects."
Road trip across the American Southwest
"We drove along Route 6, Route 66 and Route 666. If there was a Route 6666, we must have missed that turn."
Eating my way through Basque country
"Not too bad to wash it all down with a local Txakoli, the young white wine typical of the Basque country."