I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.
Reliving history in Washington D.C.
"As I entered the heavily guarded Rotunda in the center, some of the most famous documents in the world laid before me."
Historic locations in Gothenburg
"Hundreds of houses were quickly build, but unfortunately all of it was burned to the ground in 1611 by Danish forces."
Roaming in Valletta
"I passed the statue of Jean de Valette, the 49th Grand Master who laid the foundation stone to Valletta in 1566, to gaze at the golden interior of St. John’s Co-Cathedral, where he is buried in the crypt."
Road trip across the American Southwest
"We drove along Route 6, Route 66 and Route 666. If there was a Route 6666, we must have missed that turn."
I still love you, New York
"Now I’m back and our roles are somewhat reversed. Like River Song and the Doctor, we meet again under different circumstances."
Alone in Kyoto
"I tried my best to sneak across the building, but the floor revealed me each time. I suppose I would make a lousy ninja."