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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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The streets of Paris

"One of the advantages of repeated visits to a place is the leisure pace of awe and discovery while drifting slowly down the worn streets of the French capital."

Exploring Chernobyl

"But unlike the movie Chernobyl Diaries, we didn’t find anybody there. Nature had reclaimed the area and the silence was deafening."

On the Trans-Siberian

"Since the toilets were locked during the seven hour stop, we had to bribe the provodnitsas to use the facilities. Then came the Mongols."

A journey through Iran

"I woke up freezing on a Persian rug with aching back. Behind a corner I saw the damned rooster that kept me awake during many hours."

Wazzup in Vaduz

"Vaduz Castle is overlooking the town from a hill, a short walk from the center. It’s really a postcard view with the alps in the background, which I’m sure the prince enjoys as he sips his morning coffee while towering above his loyal subjects."

The dark days of Sarajevo

"The city survived on the edge of annihilation and has started to recover, but the stone walls still seem to cry out in lament of all the horrible things they have seen."