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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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Featured stories

Chilling in Chile

"My weary feet has reached Valparaiso. After almost a month of traveling across the South American continent I realize that this is as far south as I will come, due to weather conditions."

Road trip across the American Southwest

"We drove along Route 6, Route 66 and Route 666. If there was a Route 6666, we must have missed that turn."

On the Trans-Siberian

"Since the toilets were locked during the seven hour stop, we had to bribe the provodnitsas to use the facilities. Then came the Mongols."

A journey through Iran

"I woke up freezing on a Persian rug with aching back. Behind a corner I saw the damned rooster that kept me awake during many hours."

Historic locations in Gothenburg

"Hundreds of houses were quickly build, but unfortunately all of it was burned to the ground in 1611 by Danish forces."

The sound of Salzburg

"It is based on the true story of Maria von Trapp, even though I suspect she didn’t go singing alone in the mountain ranges."