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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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The streets of Paris

"One of the advantages of repeated visits to a place is the leisure pace of awe and discovery while drifting slowly down the worn streets of the French capital."

Vineyards of southern France

"Not far from Sauternes is the village of Saint-Émilion, also a famous wine region but what got me hooked was their impressive limestone caves."

Eating my way through Basque country

"Not too bad to wash it all down with a local Txakoli, the young white wine typical of the Basque country."

Greetings from Moldova

"But Chisinau is an unexpected gem in the wilderness. Even though Moldova is one of the poorest countries in Europe, the capital has its fair share of impressive buildings and post-Soviet architecture."

Having champagne in Champagne

"We roamed the damp and chilly tunnels and stumbled upon a large barrel delivered by Napoleon himself."

Conquering Machu Picchu

"A life-long dream came true this morning, as I stood upon the mountain looking down at Machu Picchu. I felt like some strange mix between Indiana Jones and a small boy, gazing down upon the final treasure of the Incas."