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Nine Inch Nails clever marketing

I just got back from a Nine Inch Nails concert in Stockholm. It was so great I started to cry. But even more interesting than the concert is the marketing hype surrounding this tour. It all started with letters in concert t-shirts from the current tour, spelling out a domain name: iamtryingtobelieve.com. A visit to this odd site introduces the mystical substance “parepin”, a fictional additive supposedly added to the water in the future.

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Having champagne in Champagne

"We roamed the damp and chilly tunnels and stumbled upon a large barrel delivered by Napoleon himself."

Eating my way through Basque country

"Not too bad to wash it all down with a local Txakoli, the young white wine typical of the Basque country."

Alone in Kyoto

"I tried my best to sneak across the building, but the floor revealed me each time. I suppose I would make a lousy ninja."

Exploring Chernobyl

"But unlike the movie Chernobyl Diaries, we didn’t find anybody there. Nature had reclaimed the area and the silence was deafening."

New Years Eve in Sydney

"Opera House is seen in front of the massive fireworks in the harbor area, celebrating the 75th anniversary of the Harbour Bridge."

Bunker safari

"The area contains 54 excavated bunkers along with gun emplacements, scattered around the town’s most visible landmark."