Mink Machine

State of the web

A few years ago, a site called Lunarstorm was the largest social network in Sweden. During the previous week, Lunarstorm had over 244 000 unique visitors. This may feel like a large number.

However, there is a certain blog called Blondinbella where a young girl writes about her life. Her site had over 308 000 unique visitors during the same week! That’s about 64 000 more than Lunarstorm. Since the content is Swedish only, it would mean that over three percent of the citizens are following each week.

Not bad for a private blog with questionable SEO construction. It’s got over 30 validation errors, a complete lack of document structure and header elements, JavaScript-dependent content, identical title elements for all pages and using images as headlines. It’s a lot easier to update and develop a private blog than a large community and it would drive even more traffic from search engines, so a technical overview would do wonders.

The most fascinating part though is why so many people are interesting in reading about her daily life. Most entries have hundreds of comments, even though a lot is spam and links. Instead of interacting on Lunarstorm, the youth of today choose to read about Blondinbella and similar blogs, giving her tons of money from advertising. Nothing wrong with that though, my sincere congratulations to her success. It’s an interesting concept that the playroom of tech nerds a few years ago has been taken over by teenage girls.

Add this to the ever-increasing popularity of micro blogging such as Twitter and Bloggy, and you really start to wonder where the web is heading. It’s like a giant organism that no-one has seen growing up before. A hive of collected minds from the entire planet. It’s so utterly fascinating.

4 comments

  • avatar
    Theresa
    10 Feb, 2009

    We are borg

  • avatar
    10 Feb, 2009

    Resistance is futile. Gaak gaak!

  • avatar
    Bollman
    12 Feb, 2009

    If nothing else, it’s a scary thought that so many people find “that” lifestyle important.
    I would never, ever click a link to even see that “thing”.

  • avatar
    12 Feb, 2009

    In a way it is scary, yes, and that can be said about many things in our society. Sites like these are just the modern day versions of gossip magazines that’s been around for ages. Plus the fact that exposing yourself to the world has never been easier than today.
    After all, there is a very obvious reason why elevator music and crappy books always have such good sales. People are people, and that will unfortunately never change.

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